After passing my 12th with commerce stream, in year 2021 I took admission in an undergraduate program BBA in a government university- Delhi Skills and Entrepreneurship University. My BBA was specialized in ‘Retail Management’ and also apprenticeship embedded, so along with my graduation I was also supposed to work in the retail setup for the duration of my course. I worked for 2 years at Hamleys (Reliance Brands Limited) as an apprentice and during that time I got to know about the real world of marketing and retail. Before moving ahead in my story let me introduce myself to you all, my name is Manish Adhikari and I’m 20 years old, recite in Delhi, India.
No doubt my interest in digital marketing sparked during my under graduation. I was fascinated by how brands connect with their audience through various digital channels. This interest of mine forced me to do more research about the digital marketing and after seeing a lot of courses available online and offline, I finally stopped at Upgrad where they were offering the ‘Advanced Certificate in Digital Marketing and Communications’ in collaboration with the renowned institution MICA. I went through the curriculum of the course and decided that this course will help me advance my skills in digital marketing. After thorough research of 1 month and multiple discussions with Upgrad’s counsellor, I enrolled in the course with all the high hopes and excitement.
My Journey So Far With Upgrad
Upgrad’s digital marketing course is well-structured and covers a wide range of topics. From the basics of marketing to advanced strategies and tools in digital marketing , the course offers an in-depth understanding of each aspect. The learning experience is dynamic, with a mix of video lectures, interactive assignments, and quizzes that keep me engaged. One of my favorite aspect of the course is the practical projects. The hands-on assignments allow me to apply theoretical knowledge to real-world scenario, even I designed this website and also writing blogs because of the knowledge and guidance I received at Upgrad.
At Upgrad there are people from all the backgrounds, I do have people in my batch from graduate, post-graduate students and homemaker women to working professionals with many years of experience. Upgrad offers 2 types of track for the course-
- Executive Track – For freshers in digital marketing
- Management Track – For professionals in digital marketing
I am continuing my course with the executive track as a fresher in digital marketing.
Challenges and How did I Overcame Them
Like any educational journey, mine was not without challenges. Balancing coursework with my daily routine was initially tough. There are live and recorded sessions in the course and a disciplined schedule is required to cope up with the course content. Although one can learn the things on his/her own pace but deadlines are there for project submissions and module completion. However, the proper scheduling and supportive mentors at Upgrad helped me stay on track. Timely doubt sessions and industry sessions are very helpful and informative in learning concepts and staying motivated.
Conclusion
My digital marketing journey is going good so far. The course in which I enrolled in provides me with the knowledge, skills, and confidence to excel in the digital marketing domain. I feel I’m learning really great things and I highly recommend Upgrad to anyone looking to advance their career in digital marketing. Also attaching a link to Upgrad’s website so you can navigate easily.
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FAQs
The basic concepts of digital marketing can be learned by freely available content and resources on internet but to get the structural knowledge of different tools and concepts, one is required to opt for a good course from any reputed institution/platform like Upgrad.
Marketing for businesses is changing faster than ever. There is no growth without digital marketing in today’s competitive marketplace. So yes – it is a worthwhile investment for anyone aiming for true, long-standing success in the current digital landscape.
Yes, digital marketing is a great career choice. It’s dynamic, creative, and in high demand. You can work from anywhere, learn continuously, and make a real impact. Plus, it offers good pay and diverse opportunities, making it both fulfilling and future-proof.
